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Isobar creates regional strategy director role
Sandipan Roy, Isobar Asia Pacific To further strengthen its regional business push, Isobar Asia Pacific has appointed Sandipan Roy to the newly created post of regional strategy director. He will a...
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F5DIGITAL achieves double honours at IDN Awards 2012
F5DIGITAL, Singapore’s representative agency in InterDirect Network has bagged not one but two awards at the recently held 2012 InterDirect Network Awards in Dublin, Ireland. It has got a gold for...
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Undercurrent: A connected reality that will shake up media myths & mktg...
Are we bored yet on hearing the same things about social media? Don’t get me wrong – social media has received its due fame but the question is whether it is telling the complete story. Social may have...
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OgilvyOne develops CRM drive to boost Nescafe in Southeast Asia
Nestlé is attempting to drive its Nescafé Dolce Gusto brand deeper into the Singapore psyche with its first ever CRM programme in Southeast Asia. After having successfully leveraged social media, the...
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